Wednesday, May 21, 2008

A Special Engagement

America has been duped!! Engagement rings date back hundreds of years, but DIAMOND engagement rings weren't poppin until an American advertising scheme was launched. Genius, actually....

"The diamond engagement ring did not become the standard it is considered today until after an extensive marketing campaign by De Beers in the middle of the 20th century, which came to include one of the most famous advertising slogans of the 20th century: 'A Diamond is Forever'.
In the early 20th century, the United States jewelery industry attempted to start a trend of male engagement rings, going so far as to create a supposed "historical precedent" dating back to medieval times. The attempt failed, although the industry applied lessons learned from this venture in its more successful bid to encourage the use of male wedding rings." (Wikipedia)


"A conventional buying price ranging from two to three months wages for a ring guideline originated from De Beers marketing materials in the early 20th century, in an effort to increase the sale of diamonds." (Wikipedia)


"The double-ring ceremony, or use of wedding rings for both partners, is a relatively recent innovation. The American jewellery industry started a marketing campaign aimed at encouraging this practice in the late 19th century. Learning from marketing lessons of the 1920s, changing economic times, and the impact of World War II, led to a more successful marketing campaign, and by the late 1940s, double-ring ceremonies made up for 80% of all weddings, as opposed to 15% before the Great Depression." (Wikipedia)

Funny how we blindly follow tradition that isn't even tradition!! Americans are so easily brainwashed. Too funny. engagement-slash-wedding band below. :)

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